![]() ![]() 14 new songs, 17 new videos and huge features from Drake, Jay-Z, Justin Timberlake and more. And it had the entire internet going absolutely crazy. Within hours of it’s release on iTunes it was obvious how brilliant her strategy was. If it failed, the album would be considered a free mixtape and it would be back to the drawing board without any marketing dollars spent. Release the album without any promotion and if it succeeds, proceed with a full album rollout. Seeking advice from husband Jay-Z, she reached back out to her label proposing a new plan. Because of this, her label wanted more control over the music, production and marketing of her newest project, and that power struggle delayed the album. In addition, Beyonce was given total creative control over the project which made the fact that it bombed her responsibility. It appears that her previous album 4 was a costly endeavour that ended up being her lowest selling album to date. And whatever your opinion of Miley Cyrus and Robin Thicke, it's tough to argue with the sheer ubiquity and surprising longevity of the "We Can't Stop" and "Blurred Lines" music videos, both of which were directed by music industry vet Diane Martel.In fact, according to a few sources, the entire strategy was the result of a bitter battle between Beyonce and her record label Columbia. For her fifth album, Beyoncé dropped a surprise, self-titled, visual album. When she finally unleashed the self-titled project the hugely ambitious album laid down the blueprint for a whole new way to release music. At the end of November, Pharell Williams (also credited on Beyoncé) released his 24 Hours of Happy video project, essentially a 24-hour music video. With this emphasis on the visual, it looks like music videos are having something of a moment. Related: 3 Business Lessons From Miley Cyrus and Her Infamous Twerk I just want this to come out when it's ready and from me to my fans." ![]() ![]() I felt like I didn't want anybody to give the message when my record is coming out. ![]() "There's so much that gets between the music, the artist and the fans. I feel like I am able to speak directly to my fans," the singer said in a statement released today. Demi Lovato, Ryan Phillippe and Emma Roberts were just three of the many. "I didn't want to release my music the way I've done it…I am bored with that. Beyoncé surprised even her most famous fans when she dropped her self-titled visual album on iTunes on Friday, Dec. ![]()
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